Digital Marketing & Social Media Marketing Services
Digital marketing built around leads, not impressions
Paid social, lead generation and conversion work measured against pipeline rather than vanity metrics.
Service overview
Most marketing reporting answers the wrong question. Reach and engagement are easy to grow and easy to mistake for progress. What matters is whether qualified enquiries are arriving and at what cost.
We build campaigns around that: audience targeting that reflects who actually buys, creative tested against response, and reporting that ties spend to enquiries and conversions.
Problems we solve
Who this service is for
Businesses that need a predictable flow of qualified enquiries, companies whose current ad spend isn't producing measurable results, and teams launching a new service or entering a new market.
What we provide
Meta and Facebook Ads
Campaign structure, audience targeting and creative testing built for response.
Instagram marketing
Content and paid activity aligned to how the platform actually drives action.
Lead generation
End-to-end funnels — offer, landing page, form and follow-up sequence.
Social media marketing
Consistent, on-brand presence that supports the paid activity rather than duplicating it.
Content marketing
Content built around the questions your buyers actually search for.
Conversion optimisation
Improving what happens after the click — the usually-neglected half.
Digital Marketing in action
A closer look at how we deliver this service.
Our process
Audit and goals
We review current activity and agree what a good result actually looks like.
Strategy
Channel mix, audience definition, offer and measurement framework.
Build and launch
Campaigns, creative and landing experiences built and launched.
Test and scale
Continuous testing, with budget moved toward what's working.
Why choose SMT Consulting Group
22+ years across consulting, finance and technology — with a client-first approach that keeps the work practical rather than theoretical.
Frequently asked questions
Request a consultation
Tell us a little about your business and we'll get back to you.